Effects of Travel Motivation on Image Destination: Najaf City as a Case Study

Travel motives are one of the most important subjects that has engaged academics since 1960s in their quest to understand reasons lead tourists decide travel and how pick tourist destinations. Knowing motivations accurately leads a clear understanding tourist's behaviour best attractions, noting importance such knowledge lies fact it allows for meeting needs desires correspond motivations. The purpose this study is examine travellers choose certain sites from variety possibilities. Additionally, researchers examining address requirements who have chosen destination. used Najaf, Iraq, as case analyse visiting city instil positive image place minds people come return. results confirmed reality impact destination on attracting destinations encouraging visit it. Finally, achieve favourable image, combination cognitive emotional aspects an influential factor.